1. Researchers who have strong opinions about the subject of astudy are likely to do a better job of conducting the research. Tor F
2. Research may be used as a diagnostic tool to provide informationabout what is happening in the environment. T or F
3. Both basic and applied research are systematic and objective,but only basic research utilizes the scientific method to answer toquestions at hand. T or F
4. When a decision must be made about a specific real-life problem,we would conduct ____ research.
5.A Marketing research executive is performing an experiment todetermine which of two client ads will draw consumers’ attentionbetter. This is an example of:
A. basic research.
B. general research
C. intuitive research.
D. applied research
6.A home page gets its name because it serves as the “mainentrance” to web documents posted by residential users. T or F
7. Information that is not relevant to the decision at hand iscalled “incomplete.” T or F
8.A hypothesis is a proven proposition that asserts the probableanswers to research questions. T or F F
9. Experiments hold the greatest potential for establishingcause-and-effect relationships. T or F T
10. Which of the following statements concerning research design istrue?
A. Research design provides a framework that guides datacollection.
B. Ideal research design is determined by the researchobjectives.
C. Research design characteristics are indirectly determined by theinformation needs of the decision maker.
D. All of the statements are true.
11. If the research question were defined as “will buyers purchasemore of a product in a blue colored or silver package?” the mostappropriate type of research would be
A. exploratory
B. descriptive
C. causal
D. associative
E. none of the above
12. An ethical researcher would inform respondents of deceptionsused in a research project after the project was completed. T orF
13. The right to privacy is absolute and cannot be waived by anyoneunder any circumstances. T or F
14. According to the textbook, which of the following is leastlikely to be considered unethical?
A. A telemarketer selling carpeting begins the telephone sales callby saying he or she is conducting a survey about carpeting.
B. A researcher does not tell his or her client that the samplingprocedure in the proposal was considered too expensive, so analternative sampling technique was used.
C. Researchers do not tell respondents to a survey sponsoring thesurvey; that is they maintain a discreet silence about the sponsorof a survey by avoiding the issue.
D. The researcher who identifies the most likely prospects for anew photocopying machine passes the names of these people to thesales manager. C
15. Which of the following should be considered before a researcherdecides to use deception in a study?
A. importance of the study
B. availability of alternative methods
C. physical danger of psychological harm to subjects
D. all of the above
16. When the results of exploratory research are extremelypositive, they can take the place of a quantitative research studyand save a great deal of money. T or F
17. In exploratory research, the term pilot studies refers to acollective group of diverse techniques that will be conducted on asmall scale. T or F
18. In a focus group, the moderator’s job is to prepare a standardset of questions to ask each group member. T or F
19. The purpose of the case study method is to obtain informationfrom as many similar case situations as possible. T or F
20. An experience survey is classified as exploratory research. Tor F
21. The ideal focus group size is
A. less than 5 people.
B. 6-10 people.
C. approximately 25 people.
D. more than 100 people.
B
22. Which of the following is an advantage of a depthinterview?
A. high degree of structure
B. valuable insights into motivation
C. need for a skilled interviewer
D. inexpensive
E. quickly and easily completed.
23. A term for research procedures that test some sort of stimulusas a proxy for a new, revised, or remarketed product orservice.
A. experience survey
B. situational analysis
C. thematic apperception test
D. concept test
24. Which of the following is not a reason exploratory research isconducted?
A. prospecting for clients
B. screening alternatives
C. discovering new ideas
D. diagnosing a situation
E. All of the above are reasons exploratory research isconducted.
25. Researchers should be willing to do cross-checks of data frommultiple sources to determine the similarity of independentprojects. T or F
ScholarMatic: Explanation & Answer
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