This week we covered the topic of Fashion Retailing & Distribution.   Now it’s time to select review two of your favorite fashion retailers and their strategies.

Please name the two retailers you are selected and discuss the following items:  

• What category does each fit into?  What are the characteristics of the category of retailers that you named?
• Does the retailer engage in omnichannel distribution?  If so, why?  If not, why not?
• What are the customer touchpoints that these fashion retailers use to connect with their customers?
• Why does this retailer appeal to you?  What are they doing right to appeal to their customers?  What could they be doing better? 

Please Note: 

• Be sure to follow the rubric guidelines; you should create one substantive initial response to the the discussion prompt.
• Please be sure to post your own thoughts.  If you do utilize research or quote from your research, you do need to properly cite that material, in APA format.
• You must also respond to at least two of your peers with substantive comments.  (Please be sure to address and sign all posts.)
• Please remember to return to your original post to respond to replies that you may receive from the Professor or your peers.