Prepare a 700 word paper
discussing the case and incorporating answers to the questions below. It is
important to address each of the questions presented. Use the APA format in
writing course papers. Therefore, the APA rules for formatting, quoting,
paraphrasing, citing, and listing of sources are to be followed. The Reference
List is not included in the required paper length. Your paper must contain at
least five references.Research Avon company
in Foreign Markets and Incorporate into your analysis responses to the
following questions. You should make sure to incorporate core concepts from
your reading assignment.

1.
Your reading assignment for this unit describes different marketing
orientations. Discuss the applicability of each to Avon’s global operations.

2.
Why is Avon so much more dependent on its foreign operations than on its home (
U.S.) operations?

3.
Discuss socioeconomic and demographic changes that could affect Avon.

4.
How might a global recession, such as the one that began in 2008, impact Avon’s
operations?

5. What are the major
competitive advantages that Avon has? How easily might other companies
duplicate these advantages?

6. Avon does not sell within the United States in retail
establishments (with the exceptions of kiosks handled by some of its reps).
What are the pros and cons of distributing that way?

7. If you were advising Avon on the selection of new
suppliers, what would be your major concerns as you evaluate firms that are
potential suppliers? What criteria should the company use to make decisions on
where to manufacture their products?

8. Identify
the challenges Avon faces in both maintaining and expanding its global
manufacturing and supply chain network given the dynamics of today’s
competitive environment.