Product launch
a. Research a firm that launched a new product, took an existing product into a new market or changed something about its marketing strategy to advance in their market.
b. Provide an evaluation of their marketing strategies identifying what worked, what didn’t work and why.
c. Provide a critique of their marketing plan elements. Discuss information contained in the key areas of the marketing plan (objectives, situation analyses, etc.) identified either through research or intimate knowledge of the firm’s effort.
d. Identify potential deficiencies in approach, suggest areas that could have been better addressed to achieve a better result, and identify successful efforts.
Option 2 –
Develop a marketing plan for an existing or fictional product or service using a structure similar to what has been discussed in class, presented in the book or obtained from another resource (small business authority, own employer, online format, etc.).
Discussion must be concise to fit within the 5 page limit.
ScholarMatic: Explanation & Answer
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