Issue: As the promotional manager of a new line of cosmetics targeted to preteen girls, you have been assigned the task of deciding which promotional mix elements – advertising, public relations, sales promotion, personal selling, and social media- should be used in promoting it. Your promotional budget is limited. You should use four of the five promotional elements in your response. You can attach any graphics that your may create to the folder. The more creative, the better the grade. “Think-out-of-Box”
Activity: You are to write a promotional plan with the following information:
1. explain your choice of promotional mix elements and why given the nature of the product and new brand name;
2. the stage in the product life cycle;
3. target market characteristics;
4. type of buying decision;
5. available funds; 6. pull or push strategy.
You can create a new product or an existing product. This product is not related to your final project product, only an exercise for this assignment.
ScholarMatic: Explanation & Answer
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