Research the people-management practices of one of the following companies: Southwest Airlines,
Apple, Johnson & Johnson, Google, or PepsiCo.
Write a 5-7 page paper in which you do the following:
1. Describe the company’s overall people-management strategy.
2. Discuss its approach to employee rewards and motivation.
3. Evaluate the company’s culture. (Which aspects do you find most appealing, and which concern
you?)
4. Analyze the company’s ability to attract and retain employees. (What competitive advantages
does the company have, and what are its greatest disadvantages?)
5. Make recommendations for strengthening the company’s workforce strategy. (What would you do
differently, how would you do it, and why?)
Your assignment should adhere to these guidelines:
• Write in a logical, well-organized, conventional business style. Use Times New Roman font size
12 or similar, double-space, and leave ample white space per page.
• All references must follow JWMI style guide, and works must be cited appropriately. Check with
your professor for any additional instructions on citations.
• On the first page or in a header, include the title of the assignment, the student’s name, the
professor’s name, the course title, and the date. Title and reference pages are not included in the
assignment page length.
• Faculty have discretion to penalize for assignments over or under the assignment guidelines.
Check with your individual professor if you feel the assignment requires a much longer or shorter
treatment than recommended.
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