Show transcribed image text Which statement best characterizes the relationship between needs, behavior, and customer value? Behavior drives needs, and needs drive value. Needs and behavior drive value. Behavior drives value, and value drives needs. Needs drive behavior, and behavior drives value. Customer interaction is the responsibility of the sales department sales and marketing sales, marketing, and customer service sales, marketing, customer service, and upper management The dialogue information of most interest to a company pertains to a customer's actual value and potential value satisfaction and lifetime value needs and potential value satisfaction and behavior Businesses that benefit most from community knowledge have routine interactive communications with customers have customers highly differentiated by value are B2C are B2B Which of the following types of customer profiles would help a company define why customers purchase its products or use its services? Need-based profile Behavior-based profile Demographic a and b