There are steps to
take in order to perform a successful exchange relationship. One of these steps
include finding out the value of the exchange for the customer (Mullins, Walker
& Boyd, 2008). People find value in the benefits they receive from the
product.

You should write a paper regarding customer relationship
management (CRM), collecting customer information, attaining general
preferences of the past customer to foresee future behaviors, cross-selling and
up-selling to retain customers, ethical values, appropriate products/service
for the intended audience, and redress of customer grievances with empathy.