Technological change on industries: Adapt and exploit changes
(e.g. fixed-point telecommunications and internet protocols, the recorded music
industry and digitalization, computer software and open-source, newspapers and
the internet, automobiles and alternative fuels).
Develop two alternative scenarios for the future evolution
of your chosen industry. In relation to one leading player in the industry
identify the problems posed by the new technology and develop a strategy for
how the company might adapt to and exploit the changes you envisage.
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