Distinctions Between Internal and External Customers
‘internal’ and ‘external’ customers? Do yo think that financial considerations
(bottom line) do make impact on how the ‘relevancy’ of each customer group is
determined?
(2) The question is how customer perspective fits into the
Balanced Scorecard. In particular, how is finding and serving relevant
customers could boost a financial bottom line? How could you define ‘relevancy’
in this context?
ScholarMatic: Explanation & Answer
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