Market Segmentation
Based on the product you selected
for your Marketing Plan: Phase I Paper, Address the following:
– Identify
the segmentation criteria that will impact your target market selection.
Identify your target market.
The company is Sanofi Aventis
Pharmaceuticals, this is an actual company
The product is called SANOVEX it
is a sleep aid, totally fictitious.
Past research mirrored Sanofi
Aventis’ real product Ambien. The premise to this product (SANOVES)is that it
is targeted to menopausal women with possible depression; this also was created
for the purposes of the paper.
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