Public Relations questions
1. Define
Public Relations (PR)
2. Express
how PR is integral to the marketing mix.
3. Examine
the impact of PR on society. Give an example.
4. Explain
PR’s role and functions within an organization.
5. Define
publics.
6. Explain
the impact of effective communications to internal publics.
7. How
do you evaluate the newsworthiness of a PR issue or topic?
8. Give
an example of how publicity and advertising can be integrated to create an
effective PR campaign.
9. Identify
key global trends
10. Explain
the needs for proactive PR and reactive crisis management.





