Assume you are the Corporate
Communications Director for the organization when responding….
Part 1-
You’ve just been told your company
(a Fortune 100 public company) will miss its quarterly earnings target. How do
you announce this and to whom?
As you consider your response,
keep in mind these key elements-
1. What the issue(s) are or may
be,
2. Who the various publics are
along with your primary target audience(s),
3. And the impact and perception
of the various tools you have at your disposal with which to share your
message.
Part 2-
Your company is in contract
negotiations with the union and union leadership has just gone to the media
accusing management of unethical and illegal hiring practices, along with
negotiating in ‘bad faith’.
As the Corporate Communications
Director you have been informed of the situation and have been told to create a
response. What (how, where, when, why, etc.) would you do? (Note: Resigning is
not an option ;-)).
Again, when responding please keep
in mind these key elements-
1. What the issue(s) are or may
be,
2. Who the various publics are
along with your primary target audience(s),
3. And the impact and perception
of the various tools you have at your disposal with which to share your
message.
Part 3-
Your company, a human resources
staffing and consulting company, is one of the largest and most prominent
‘citizens’ in the community. As you arrive to work one morning you are greeted
by members of the local media who want to know what your thoughts are about the
previous night’s arrest of the CEO for soliciting an undercover prostitute.
Since, in your role, you are the
company spokesperson for all contact with the media, it is your responsibility
to effectively deal with the media. How would you proceed?
Again, when responding please keep
in mind these key elements-
1. What the issue(s) are or may
be,
2. Who the various publics are
along with your primary target audience(s),
3. And the impact and perception
of the various tools you have at your disposal with which to share your
message.
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