Action-Cal: marketing channels,
objectives, managing, evaluating channel members

I’m doing a powerpoint
presentation, it’s about Action-Cal, here the whole deal

The beverage unit has been using
the following channels to distribute its product line:

Direct sales: restaurant chains,
hotel chains, under the Conglom Mixer brand

Indirect sales: to other beverage
manufacturers, who re-label the product and sell it to consumers under their
own brand; for example, “El Commanche Margarita Mix”.

There’s a big difference between
cocktail mixers and kids’ drinks; hence, I’m trying to formulate a channel
marketing strategy for Action-Cal. I’m working with several other marketing
strategists. What are some strategies included for the following:

marketing channel(s) that will be
used to distribute that product and the reason why these channels were selected

objectives of each channel
selected

plans for managing and motivating
the channel members

plans for evaluating channel
members

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