Unit 4 Assignment-
Evaluative Writing
In this evaluation, you will be considering an advertisement
that pertains to one
of the subjects below:
1. Competitive Sports
o Nike. (2016, October 25). Come out of nowhere. . Retrieved
from https://www.youtube.com/watch?v=dOZxIpy6Gm4
2. Technology Dependency
o Apple. (2016, September 29). iPhone 7 – balloons. . Retrieved
from https://www.youtube.com/watch?v=XR6JtMIdMuU
3. Standardized Testing
o Kaplan SAT & ACT Prep. (2017, April 4). Do students
who ace AP
courses have the advantage in college admissions? .
Retrieved from https://www.youtube.com/watch?v=CGQYOgTvOZ4
The advertisement should be cited in your essay in proper
APA format with in-text
citations and a reference. Then, you will need to evaluate
the advertisement for these
categories:
• Portrayal of Subject
o How effectively is the subject portrayed? How realistic is
that portrayal?
• Design Elements
o How well designed was the advertisement? Consider the
graphics used on the advertisement. Why or why not do those graphics interest
the viewer?
• Message
o What message specifically was the advertisement created to
give? Why or why not does it deliver that message effectively? Finally, how well
does
ENG110 – College Writing
Evaluative Writing Assignment
the advertisement sell the product to the audience?
Essay Requirements
• You are writing an evaluation, not an argument essay. The
purpose of an evaluation is to objectively evaluate the subject. In the
evaluation, you should begin with an introduction that sets up the subject you
are evaluating. A thesis statement that highlights your overall evaluation
should be placed at the end of the introduction.
• The body of your essay should be 2-3 pages in length. You
should also include a title page and a reference page. The whole essay (with
the title and reference page) should be 4-5 pages in total.
• Make sure that you consider all aspects of the evaluation
in the body paragraphs, specifically portrayal of the subject, design elements,
and the overall message.
• If you directly quote from the video, follow this
formatting: (Company, year, time).
• To remain objective, “I” should not be used in this
assignment. Each section should be one full paragraph. Keep in mind that if you
are referencing the article, you will need an in-text citation and a reference
page.
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