Assignment 6 – Homework
Read the opening case on page 447: JCB in India
Synopsis:The case describes the entry of JCB into China. A British manufacturer of construction equipment, JCB initially entered India in 1979 via a joint venture with Escorts, an Indian engineering conglomerate, with Escorts holding a 60 percent stake in the joint venture. As years went by, and Indian regulations changed to give foreign companies more advantages to doing business in the country, JCB eventually bought out Escorts, transforming the joint venture into a wholly owned subsidiary.
Please address the following questions:
1. What attracted JCB to India back in 1979? What were the benefits of making a significant investment in the country?
2. Which entry mode did JCB use to enter India? What advantages did this entry mode have over other ways to expand into the market?
3. In your opinion, has JCB business strategy and approach to India paid off? Was the company’s decision to make a significant commitment to the market a good one?
Note:Your work should follow proper APA formatting including 12pt Times New Roman font, 1″ margins all around, double-spaced, indented responses, title page, in-text citations, and reference page.
I have provided a template for you in Unit 2 to make it easy to plug your work into. I encourage you to download it from Unit 2 and save it. Please let me know if you have any questions.
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