Creating an “Elevator Pitch”

Post a one-paragraph “Elevator Pitch,” also known
as a customer value proposition. If you have worked on a New Venture Plan,
think of this as what you might pitch to a prospective investor if the two of
you met in an elevator and shared a very short ride. Be sure to address the
following in your paragraph:

•Identify potential customer problems.

•Explain how your business can solve these problems.

•Delineate how the business will profit by addressing the
problems.

•Describe the initial capital investment required to start
your business.

All four elevator pitch items should be answered in no more
than four or five sentences in total. There should be a strong sense of energy
and presence in your writing. For example, think of producing a 15- to
30-second radio ad.

1 reference APA stlye

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