Total Quality Management: STM’s Strategy
Reading: Oakland, J. S. (2003) TQM: text with cases (Case
Study 4, pp. 379-389). 3rd ed. Oxford: Butterworth-Heinemann. 1.
Evaluate the effectiveness of STM’s strategy of combining as
many existing initiatives as possible in order to simplify their approach to
TQM. Do you believe this approach could be applied effectively in your company
or another you know well? Explain your answers with examples.





