Marketing Communication Model
The Scenario & Challenge:
(This should be a Masters level paper)
You are the owner of a new
Shreveport, Louisiana-based pet shop named Animal Alley. Animal Alley
specializes in serving the wants and needs of owners of almost every small
animal available for domestic ownership, with most of its emphasis being on
dogs, cats, and birds. This pet shop is scheduled to open in 3 months. Prepare
a marketing communications plan that will cover the 3-month period prior to the
opening and the 3-month period after the opening. Be sure to justify your
marcom selections and associated timelines. To simplify this assignment, do not
address matters pertaining to the marcom budget.
The Submission Requirement:
In presenting your work,
incorporate the following sections:
o Title
Page
o Marketing
Communications Plan (body of paper; use sub-sections, tables, figures, and
graphs as you deem necessary)
o Appendix
(place supplementary information here; use as needed)
o References
(place any references cited here; use as needed)
Citations must be prepared in
accordance with the standards set forth in the Publication Manual of the
American Psychological Association, 5th Edition, or a similar style manual.
Please ensure that you incorporate margins of 1 inch on all four sides of
pages; a 12 point, Times New Roman font; double-spaced body text; and page numbers
centered at the bottom of each page, including the title page. There is no page
limit.
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