Research Terminology Matching Assignment – Statistical terms
Research Terminology Matching Assignment
Match the letter of the term on the right to the definition
of that term on the left.
Definitions Terms
1. A
research study which includes repeated observations over a period of time. ____ A. Interval
B. Cross-sectional
C. Ordinal
D. Basic
research
E. Exploratory
F. Longitudinal
G. Operational
definition
H. Ratio
I. Applied
research
J. Nominal
K. Descriptive
L. Causal
2. A type of
research that uses focus groups or small studies to get a “feel” for
the problem. ____
3. It means
in name only, data that consist of observations that can only be classified and
counted by category and have no inherent order. For example: The colors chosen
by car buyers at a dealership. ____
4. Using
basic research methods, the outcome of the research is applied to a business
problem. ____
5. A
measurement scale that has no meaningful absolute zero point. For example: The
scheduled arrival times (2:00pm, 2:30pm, and 3:00pm) of delivery trucks at a
loading dock. ____
6. Often
used in marketing and sales, this type of research always asks “who, what,
when, where, and how” in research questions. ____
7. A
measurement that uses absolute values. Height, weight, distance, and money are
all examples. ____
8. Numbers
assigned to objects representative of the rank order when the distance between
each of the measures cannot be determined scientifically. For example, a
measure that indicates how a person “feels” on an issue. ____
9. Research
conducted where one unit is held steady, while the experiment is conducted on
the other unit. This is to test whether the experiment itself is the reason for
change in the experimental unit. ____
10. The
clinical or scientific method of research. This type of research is often done
in laboratories or in controlled circumstances. ____
11. A research
question stated in terms of specific testing or measurement criteria. These
terms must have empirical referents (this means that we must be able to count
or measure them in some way). The object to be defined can be a physical one (a
machine tool), or it can be an abstract one (achievement motivation). ____
12. A research
study which uses data collected at a single point in time. This gives a
snapshot of what is occurring somewhere at a given time. ____





