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Adapting Strategic Plans

by | Dec 1, 2023 | Posted Questions

Adapting Strategic Plans

Morrisey suggests (many times) that strategic planning
should be molded to fit an organizations situation. In other words, not all
firms may necessarily need to put equal weight on all three phases of strategic
planning; strategic thinking, long-range planning and tactical planning.

Under what conditions might strategic thinking be found to
be more useful for a firm in its strategic planning process than the other two?

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