Advertising and Perception
Looking for an OTA knowledgeable
in this area of expertise. I am looking for someone who can write the answer IN
HIS/HER OWN WORDS (CLEAR WRITING and PROFESSIONAL)
Important note: Answer the
following question writing between 180 to 250 words to each questions.
a. What is perception? Why does
each consumer see a product differently? How does this affect the consumer
decision making process?
b. Why is market segmentation
important? How does market segmentation differ for consumer and business
markets? How does it impact the marketing mix?
c. What are the key elements of an
advertising plan? In your opinion, what is the most vital component? Why?
d. Why is it important to have an
advertising strategy? How would your strategy differ for product advertising as
opposed to service advertising? Why is there a difference? Provide an example
of each.





