1.
A start-up alternative fuel
automobile company has a first year market forecast of 1000 units. Identify the
forecasting model that is in use here and explain why it is the obvious choice.
2.
During its first three full
years of operation the automobile company had actual sales of:
3.
The sales department
expects the growth in Year four to more closely resemble the average growth
experienced in the last two years. Predict the number of units expected in Year
Four. Discuss whether you would recommend this quantity as the manufacturing
plan or the quantity found using the simple three year moving average in step
two and why.
4.
In Year Three, one fourth
of the production was sold in China. The marketing department has just learned
of a new tax that will be imposed on all luxury imports into China beginning in
Year Four. It is expected that this will decrease sales to China by 50%. Apply
this market intelligence to the simple three year moving average method
discussed in step two and recalculate the predicted demand for Year Four.
Explain how you arrived at your answer.
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