1.What is your evaluation of Bezos’ approach to leading
change? Have Bezos’ various initiatives added value? If so, how?

2.What are some of the challenges that Amazon.com faces by
setting a goal to be the company that “sells everything to everyone”?
Is this sustainable?

3.Was Amazon.com continuously successful? Describe some
successes and failures.

4.With a business model that focuses on low costs and even
goes as far as a break-even mentality, how does this defy the typical strategic
business models and is there a path for sustainability?

5.As Amazon.com continues to grow in size and in scope, what
challenges to you think Jeff Bezos and his managers will confront as they
attempt to increase the company’s performance?