Online Exam 6_06

Part 1 of 1 – 100.0/
100.0 Points

Question 1 of 20

5.0/ 5.0 Points

Through what channel did e-commerce first evolve?

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A. Online advertising sales

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B. Internet portals

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C. Online book sales

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D. Internet service providers

Question 2 of 20

5.0/ 5.0 Points

Since the dot-com bubble burst of 2001, e-commerce revenues:

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A. have essentially stagnated.

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B. show signs of stabilizing.

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C. have returned to solid growth.

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D. have returned to exponential growth.

Question 3 of 20

5.0/ 5.0 Points

The quality of ubiquity, as it relates to e-commerce, is
illustrated by:

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A. the same set of standards being used across the globe.

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B. plentiful, cheap information.

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C. the enabling of commerce worldwide.

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D. the availability of Internet technology everywhere and
anytime.

Question 4 of 20

5.0/ 5.0 Points

Based on your reading of the chapter, e-commerce is:

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A. still in a revolutionary phase.

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B. widely accepted by consumers, although technology is
still quickly changing.

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C. not yet fully accepted by consumers, although much of its
driving technology is firmly in place.

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D. well entrenched as a form of modern commerce.

Question 5 of 20

5.0/ 5.0 Points

The integration of video, audio, and text marketing messages
into a single marketing message and consumer experience describes which dimension
of e-commerce technology?

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A. Ubiquity

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B. Personalization/customization

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C. Richness

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D. Interactivity

Question 6 of 20

5.0/ 5.0 Points

Selling the same goods to different targeted groups at
different prices is called price:

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A. customization.

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B. opacity.

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C. gouging.

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D. discrimination.

Question 7 of 20

5.0/ 5.0 Points

The act of engaging consumers in a dialog that dynamically
adjusts the experience to the individual describes which dimension of
e-commerce technology?

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A. Ubiquity

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B. Personalization/customization

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C. Richness

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D. Interactivity

Question 8 of 20

5.0/ 5.0 Points

Information __________ exists when one party in a
transaction has more information that is important for the transaction than the
other party.

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A. transparency

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B. asymmetry

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C. complexity

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D. imbalance

Question 9 of 20

5.0/ 5.0 Points

The cost to a merchant of changing the price of a product is
called a __________ cost.

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A. pricing

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B. dynamic pricing

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C. menu

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D. switching

Question 10 of 20

5.0/ 5.0 Points

Changing organizational behavior by sensing and responding
to new experience and knowledge is called:

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A. change management.

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B. knowledge networking.

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C. the knowledge value chain.

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D. organizational learning.

Question 11 of 20

5.0/ 5.0 Points

Which of the following statements is NOT an accurate
description of the importance of knowledge to a firm?

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A. Knowledge-based core competencies are key organizational
assets.

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B. Knowledge should be seen as similar to any other key
asset, such as a financial asset or a production facility.

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C. Knowledge enables firms to become more efficient in their
use of scarce resources.

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D. Knowledge is not subject to the law of diminishing
returns as are physical assets.

Question 12 of 20

5.0/ 5.0 Points

The set of business processes, culture, and behavior
required to obtain value from investments in information systems is one type
of:

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A. knowledge culture.

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B. knowledge discovery.

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C. organizational and management capital.

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D. organizational routine.

Question 13 of 20

5.0/ 5.0 Points

Which of the following systems digitizes, indexes, and tags
documents according to a coherent framework?

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A. Wikis

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B. CAD

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C. Document management

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D. LMS

Question 14 of 20

5.0/ 5.0 Points

Fuzzy logic is a type of:

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A. data mining.

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B. neural network.

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C. intelligent technique.

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D. business intelligence.

Question 15 of 20

5.0/ 5.0 Points

Which of the following is NOT a typical component or
capability of an enterprise-wide knowledge management system?

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A. Collaboration tools

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B. KWS

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C. Document management

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D. LMS

Question 16 of 20

5.0/ 5.0 Points

Which of the following would NOT considered semistructured
knowledge?

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A. Request for proposals

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B. Voice-mail

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C. Videos

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D. E-mail

Question 17 of 20

5.0/ 5.0 Points

You are advising a multimedia company on the best type of
knowledge management system to help them archive digital video and sound clips.
Which of the following will suit their needs?

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A. Enterprise content management system

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B. Digital asset management system

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C. Knowledge network system

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D. VRML system

Question 18 of 20

5.0/ 5.0 Points

Tools for the management, delivery, tracking, and assessment
of various types of employee learning best describes a(n):

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A. investment workstation.

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B. organizational learning system.

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C. employee enrichment system.

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D. learning management system.

Question 19 of 20

5.0/ 5.0 Points

Most knowledge workers require specialized knowledge work
systems, but they also rely on:

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A. office systems.

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B. schools and universities.

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C. imaging systems.

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D. data transferring systems.

Question 20 of 20

5.0/ 5.0 Points

A __________ is very important to a knowledge worker’s
system.

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A. careful filing system

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B. financial analysis system

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C. CAD capability

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D. user-friendly interface