BOLTON BUSINESS SCHOOL
Assessment Brief
Course / Programme: BA (Hons) Business Management and variations
Module: MKT3002 Marketing Strategy
Module Leader: Chris Woollaston
Assignment Number: Two of two (50% of final mark)
Assignment Title: Report
Assignment Length: 2500 Words
Issue Date: w/c 23.9.13
Submission Deadline: 9.12.13
This assessment contributes towards satisfying the learning outcomes as specified in your module guide.
Specific Assessment Criteria
First Class 70%+: Your report will be of excellent quality where you demonstrate excellent knowledge and understanding of academic models and concepts relating to the services marketing mix. You will offer high quality academic justification for the mix you propose. The report structure, its presentation, your written English and your referencing will all be of a very high standard.
Second Class I 60% – 69%: Your report will be of good quality where you demonstrate a good knowledge and understanding of academic models and concepts relating to the services marketing mix. You will offer good academic justification for the mix you propose. The report structure, its presentation, your written English and your referencing will all be of a good standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some or limited development.
Second Class II 50 – 59%: Your report will be of fairly good quality where you demonstrate an adequate knowledge and understanding of academic models and concepts relating to the services marketing mix. You will offer adequate justification for the mix you propose. The report structure, its presentation, your written English and your referencing will all be of an adequate standard. The academic content, the quality of discussion, referencing, and other elements will be likely to require some development.
Third Class 40% – 49%: Your report will demonstrate a basic awareness of academic models and…