Assignment 3: Creating a Compelling Vision
Leaders today must be able to create a compelling vision for
the organization. They also must be able to create an aligned strategy and then
execute it. Visions have two parts, the envisioned future and the core values
that support that vision of the future. The ability to create a compelling
vision is the primary distinction between leadership and management. Leaders
need to create a vision that will frame the decisions and behavior of the
organization and keep it focused on the future while also delivering on the
short-term goals.
To learn more about organizational vision statements, do an
Internet search and review various vision statements.
In this assignment, you will consider yourself as a leader
of an organization and write a vision statement and supporting values
statement.
Select an organization of choice. This could be an
organization that you are familiar with, or a fictitious organization. Then,
respond to the following:
• Provide
the name and description of the organization. In the description, be sure to
include the purpose of the organization, the products or services it provides,
and the description of its customer base.
• Describe
the core values of the organization. Why are these specific values important to
the organization?
• Describe
the benefits and purpose for an organizational vision statement.
• Develop a
vision statement for this organization. When developing a vision statement, be
mindful of the module readings and lecture materials.
• In the
vision statement, be sure to communicate the future goals and aspirations of
the organization.
• Once you
have developed the vision statement, describe how you would communicate the
statement to the organizational stakeholders, that is, the owners, employees,
vendors, and customers.
• How would
you incorporate the communication of the vision into the new employee
on-boarding and ongoing training?
Write your response in approximately 3–5 pages in Microsoft
Word. Apply APA standards to citation of sources.
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