Assignment 3: Target Market Assignment
Find an advertisement for a product that is relatively common such as cosmetics, household goods, or appliances, which is being marketed to a global audience. Write a 3- to 5-page paper discussing the potential target market segments likely to purchase this product. Justify your response.
Discuss potential ethical issues (positive or negative) that the advertisement conveys. What will a consumer need to consider when deciding to purchase this product?
Scan a copy of the advertisement into your paper or provide a detailed description of the advertisement, including a link to view the advertisement if possible. Remember to cite your sources using the APA format.
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