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Association and Signifying Practices

by | Dec 1, 2023 | Posted Questions

Association and Signifying Practices

What do du Gay et. all define as “meaning by association” and “signifying practices”? How do these processes create meaning for particular objects such as the Sony Walkman? 

As an exercise, choose a cultural object/product that is significant to you and discuss some ways in which its meanings are created “by association” and through signifying practices.

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