Audience Analysis Assignment
ASSIGNMENT: Audience Analysis
1. Prepare a short memo report addressed to your instructor that describes the audience for your final project. Do not merely list answers to the various audience analysis questions. Your report is based on the profile you develop of your audience using the following resources:
Read Mark Parker’s essay on “Writing for Executives”
Your discussion should include your primary and secondary audience, audiences’ needs, attitudes, expectations, and use of the document.
Note: Be sure to clearly identify your topic in the introductory paragraph. Employ the conventions of good technical writing such as listing, headings, chunking, and active voice.
Assignment length: minimum single-spaced 2 pages, double-spaced between paragraphs
Audience Analysis Questions
a. Who are the members of your primary audience? To whom are you specifically writing your document?
b. Who are the members of your secondary audience? In addition to your primary audience, who else might read your document?
c. What is the purpose of the document?
d. What is your audience’s educational background?
e. What are the job responsibilities of your audience?
f. What are the ages and genders of your audience?
g. What is your audience’s ethnic background?
h. Does your audience have cultural characteristics and conventions for you to consider in preparing text or graphics?
i. Does your audience have religious beliefs for you to consider?
j. Does your audience have disabilities of which you should be mindful?
k. What does your audience already know about the topic?
l. What information does your audience need on
the topic?
the topic?
m. What is your audience’s level of interest in the topic?
n. What are your audience’s attitudes toward the topic?
o. What are your audience’s attitudes toward you, your approach to writing a document, or documentation in general?
p. Does your audience have preferences or biases that you should consider? If so, what are they?
q. What are your audience’s expectations about the document you are writing?
r. How will your audience use the document?
s. What do you know about the physical environment in which your audience will use the document?
t. Do you need to consider any ethical or legal issues related to the audience? If so, what are they?
u. Where did the idea for the document come from, and will that information be relevant to your audience?
Source: Didier 2002
2. Select a document (from a textbook, from the internet, from an advertisement, or one you’ve written yourself) that informs or instructs with the goal of guiding a specific audience towards task completion. Include the document in your response (by attaching it, pasting it, or providing a link to it). Provide answers to the following questions.
a. Who is the intended audience for this document?
b. What task or process is the document guiding the audience toward completing?
c. Is the wording appropriate for addressing this audience? Support your answer with examples from the document. Remember to consider tone, level of vocabulary, cultural references, and gender pronouns.
Assignment length: minimum single-spaced 1 page, double-spaced between paragraphs
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