Assessment 2 :
Holistic Assessment
Project 1.
Q.1
In this assessment, your role as an entrepreneur is to
identify, investigate and evaluate new opportunities to invest within
Australian market. In your capacity as a marketing manager for an organisation
of your choice, briefly describe the organisation, its structure, products or
services and its current markets.
TASK 1
Based on the above scenario, develop a comprehensive report
titled ‘Identification & Evaluation of Marketing Opportunities, covering
the following areas:
a. Identify
two opportunities to enter new market, with current or new products and two
opportunities to introduce new products to your current markets.
b. Explore
entrepreneurial, innovative approaches and creative ideas for their potential
business application, and develop into potential marketing opportunities by
analysing and documenting these opportunities in terms of:
I. Their
potential contribution to your organisations business
II. Their
fit with your organisation’s goals and capabilities
III. Likely
impact on your current business and customers
IV. External
influences on the financial viability of each opportunity
V. Probable
return on investment
VI. Describe
and rank marketing opportunities on their viability, and likely contribution to
the business
VII. Changes
needed to current operations
VIII. Changes
needed to maintain current quality of customer service
IX. Resources
required to make the necessary changes
X. Develop a
communication plan to communicate your findings to the key stakeholders in your
organization.
XI. outline
key provisions of relevant legislation, codes of practice and national
standards affecting marketing operations in your organization
XII. Briefly
describe what statistical methods and techniques you would use to evaluate the
above identified marketing opportunities?
TASK 2 – Presentation Task
a) Present
your findings by delivering a small 10minute presentation to your trainer.
b) Make sure
you hand in your presentation slides to your trainer prior to your presentation
day allocated by your trainer.
ScholarMatic: Explanation & Answer
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