Business 499
Week 4 Assignment 2: External and Internal Environments
1. Choose the two (2) segments of the general environment that would rank highest in their
influence on the corporation you chose. Assess how these segments affect the corporation
2.
you chose and the industry in which it operates.
Considering the five (5) forces of competition, choose the two (2) that you estimate are
the most significant for the corporation you chose. Evaluate how well the company has
addressed these two (2) forces in the recent past.
3. With the same two forces in mind, predict what the company might do to improve its
ability to address these forces in the near future.
4. Assess the external threats affecting this corporation and the opportunities available to the
corporation. Give your opinions on how the corporation should deal with the most serious
threat and the greatest opportunity. Justify your answer.
5. Give your opinion on the corporation’s greatest strengths and most significant
weaknesses. Choose the strategy or tactic the corporation should select to take maximum
advantage of its strengths, and the strategy or tactic the corporation should select to fix its
most significant weakness. Justify your choices.
6. Determine the company’s resources, capabilities, and core competencies.
7. Analyze the company’s value chain to determine where they can create using the
resources, capabilities, and core competencies discussed above.
8. 3 references
9. Clarity, writing mechanics, and formatting requirements
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