Assignment 5:
Capstone

Select a publicly traded
corporation for which you would like to work or are currently
working.

Research the corporation on its own
Website, the public filings on the Securities and Exchange Commission EDGAR
database (http://www.sec.gov/edgar.shtml), in the University’s online
databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.

1. Determine the impact of the company’s mission, vision, and primary
   stakeholders on its overall success.
2. Analyze the five (5) forces of competition to determine how they impact the
   company.
3. Create aSWOT analysis for the company to determine its major strengths,
   weaknesses, opportunities, and threats.
4. Based on theSWOT analysis, outline a strategy for the company to capitalize
   on its strengths and opportunities, and minimize its weaknesses and
   threats.
5. Discuss the various levels and types of strategies the firm may use to
   maximize its competitiveness and profitability.
6. Outline a communications plan the company could use to make the strategies
   you recommend above known to all stakeholders.
7. Select two (2) corporate governance mechanisms used by this corporation and
   evaluate how effective they are at controlling managerial actions.
8. Evaluate the effectiveness of leadership within this corporation and make at
   least one (1) recommendation for improvement.
9. Assess efforts by this corporation to be a responsible (ethical) corporate
   citizen and determine the impact these efforts (or lack thereof) have on the
   company’s bottom line. Provide specific examples to support your response.
10. Use at least five (5) quality references. Note: Wikipedia
    and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch
  margins on all sides; references must follow APA or school-specific format.
  Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s
  name, the professor’s name, the course title, and the date. The cover page and
  the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment
are:

• Determine ways in which the vision, mission, and stakeholders of a firm
  impact that firm’s overall success.
• Identify how the six segments of the general environment affect an industry
  and its firms.
• Identify the five forces of competition.
• Analyze the external environment for opportunities and threats that impact
  the firm.
• Analyze the internal environment of a company for strengths and weaknesses
  that impact the firm’s competitiveness.
• Identify various levels and types of strategy in a firm.
• Predict ways in which corporate governance will affect strategic
  decisions.
• Assess the relationship between strategy and organizational structure.
• Use technology and information resources to research issues in business
  administration.
• Write clearly and concisely about business administration using proper
  writing mechanics.