Assignment:
Business-Level and Corporate-Level Strategies

Choose an industry you have not yet
written about in this course, and one publicly traded corporation within that
industry. Research the company on its own Website, the public filings on the
Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University’s online
databases, and any other sources you can find. The annual report will often
provide insights that can help address some of these questions.

Write a six to eight (8) page paper in which you:

1. Analyze the business-level strategies for the corporation you chose to
   determine the business-level strategy you think is most important to the
   long-term success of the firm and whether or not you judge this to be a good
   choice. Justify your opinion.
2. Analyze the corporate-level strategies for the corporation you chose to
   determine the corporate-level strategy you think is most important to the
   long-term success of the firm and whether or not you judge this to be a good
   choice. Justify your opinion.
3. Analyze the competitive environment to determine the corporation’s most
   significant competitor. Compare their strategies at each level and evaluate
   which company you think is most likely to be successful in the long term.
   Justify your choice.
4. Determine whether your choice from Question 3 would differ in slow-cycle and
   fast-cycle markets.
5. Use at least three (3) quality references. Note: Wikipedia
   and other Websites do not quality as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch
  margins on all sides; references must follow APA or school-specific format.
  Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s
  name, the professor’s name, the course title, and the date. The cover page and
  the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment
are:

• Identify various levels and types of strategy in a firm.
• Use technology and information resources to research issues in business
  administration.
• Write clearly and concisely about business administration using proper
  writing mechanics.