Length: 3,000-3500
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Task
Assessment Item 3
This is an individual assessment and requires you to produce a timely assignment of high quality. You are required to undertake a strategic analysis of an organisation that has sufficient information in the public domain to work with. The stages of this assessment are set out below in the “Instructions” section.
Instructions
This is an individual assignment whose aim is to give you a practical insight into the business strategy process at work in an organization.
The task requires you to conduct a case study of an organisation of your choice. You may select any local, state, national or international organisation with enough publicity available information to enable you to address the case study questions.
Guidelines for this tasks:
Introduction
Give a brief account of the history of the company and trace the evolution of its strategy over time. As part of this introduction, identify the organisation’s current mission and goals.
Analysis
1- Conduct an analysis of the organisation’s internal and external environment including its resources and capabilities, and the nature of its competitive advantage.
2- On the basis of the internal and external analysis, what opportunities and threats are indicated?
3- Based on the opportunities and threats identified, what strategies do you think the company should pursue to stay competitive?
Rationale
The aims of this assignment are:
– To provide you with an opportunity to describe and explain concepts addressed.
– To develop cognitive and practical skills by applying theoretical concepts to practical, organisational situations.
– To develop analytical skills by analysing situations and actions that management might take in response to a given situation.
– To develop research skills through in-depth research on this particular topic.
– To practice and develop presentation skills through formal case study…