Research the Internet or the Library for a
publicly traded company and then download the annual report for the most
recent year reported for use in this assignment. Based on your review and analysis of the annual report, prepare a six to ten (6-12) page report in which you:

1. Analyze
   the company’s mission and vision statements against the performance of
   the organization. Then, evaluate how well the company lives out its
   mission and vision statement. Provide support from the organization’s
   performance in your evaluation.
2. Assess how the organization’s strategic goals link to the company’s mission and vision.
3. Analyze
   the company’s financial performance to determine the link between the
   company’s strategic goals, strategy, and its financial performance.
   Detail your findings.
4. Conduct a competitive and marketing analysis of the organization to determine strengths and opportunities.
5. Apply
   the appropriate strategy (low cost, differentiation, or niche) that
   will maximize the organization’s return to shareholders. Provide a
   detailed rationale for the reason you chose this strategy and state the
   expected outcome(s).
6. Create a detailed scenario in which a
   merger or acquisition would be a viable strategy to implement. Consider
   who the merger or acquisition would involve, the market conditions
   making it a good choice, and the type of strategy that would make it a
   success.
7. If you were a leader in this organization, determine
   the appropriate rewards that would best motivate employees toward
   achieving the desired strategy. Review the financial performance of the
   company to ensure the rewards are appropriate. Justify your selection.
8. Evaluate
   how the company’s current strategy supports or discourages ethical
   business behaviors (or perhaps both). Discuss how you arrived at your
   assessment.
9. Use at least seven (7) quality academic resources in
   this assignment. Note: Wikipedia and other Websites do not qualify as
   academic resources.

Your assignment must follow these formatting requirements:

• Be
  typed, double spaced, using Times New Roman font (size 12), with
  one-inch margins on all sides; references must follow APA or
  school-specific format. Check with your professor for any additional
  instructions.
• Include a cover page containing the title of the
  assignment, the student’s name, the professor’s name, the course title,
  and the date. The cover page and the reference page are not included in
  the required page length.

The specific course learning outcomes associated with this assignment are:

• Analyze
  strategies for exerting the internal leadership needed to drive the
  implementation of strategic initiatives and improve operating
  excellence.
• Use technology and information resources to research issues in strategic management.
• Write clearly and concisely about strategic management using proper writing mechanics.
• Grading for this assignment will be based on answer quality,
  logic/organization of the paper, and language and writing skills, using
  the following rubric.

  Points: 480	Assignment 4: Capstone Project
  Criteria	Unacceptable Below 70% F	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
  1. Analyze the company’s mission and vision statements against the performance of the organization. Then, evaluate how well the company lives out its mission and vision statement. Provide support from the organization’s performance in your evaluation. Weight: 10%	Did not submit or incompletely analyzed the company’s mission and vision statements against the performance of the organization. Did not submit or incompletely evaluated how well the company lives out its mission and vision statement; did not submit or incompletely provided support from the organization’s performance in your evaluation.	Partially analyzed the company’s mission and vision statements against the performance of the organization. Partially evaluated how well the company lives out its mission and vision statement; partially provided support from the organization’s performance in your evaluation.	Satisfactorily analyzed the company’s mission and vision statements against the performance of the organization. Satisfactorily evaluated how well the company lives out its mission and vision statement; satisfactorily provided support from the organization’s performance in your evaluation.	Thoroughly analyzed the company’s mission and vision statements against the performance of the organization. Thoroughly evaluated how well the company lives out its mission and vision statement; thoroughly provided support from the organization’s performance in your evaluation.
  2. Assess how the organization’s strategic goals link to the company’s mission and vision. Weight: 10%	Did not submit or incompletely assessed how the organization’s strategic goals link to the company’s mission and vision.	Partially assessed how the organization’s strategic goals link to the company’ s mission and vision.	Satisfactorily assessed how the organization’s strategic goals link to the company’ s mission and vision.	Thoroughly assessed how the organization’s strategic goals link to the company’ s mission and vision.
  3. Analyze the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance. Detail your findings. Weight: 10%	Did not submit or incompletely analyzed the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance, while detailing your findings.	Partially analyzed the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance, while detailing your findings.	Satisfactorily analyzed the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance, while detailing your findings.	Thoroughly analyzed the company’s financial performance to determine the link between the company’s strategic goals, strategy, and its financial performance, while detailing your findings.
  4. Conduct a competitive and marketing analysis of the organization to determine strengths and opportunities. Weight: 10%	Did not submit or incompletely conducted a competitive and marketing analysis of the organization to determine strengths and opportunities.	Partially conducted a competitive and marketing analysis of the organization to determine strengths and opportunities.	Satisfactorily conducted a competitive and marketing analysis of the organization to determine strengths and opportunities.	Thoroughly conducted a competitive and marketing analysis of the organization to determine strengths and opportunities.
  5. Apply the appropriate strategy (low cost, differentiation, or niche) that will maximize the organization’s return to shareholders. Provide a detailed rationale for the reason you chose this strategy and state the expected outcome(s). Weight: 10%	Did not submit or incompletely applied the appropriate strategy (low cost, differentiation, or niche) that will maximize the organization’s return to shareholders, while providing a detailed rationale for the reason you chose this strategy and stating the expected outcome(s).	Partially applied the appropriate strategy (low cost, differentiation, or niche) that will maximize the organization’s return to shareholders, while providing a detailed rationale for the reason you chose this strategy and stating the expected outcome(s).	Satisfactorily applied the appropriate strategy (low cost, differentiation, or niche) that will maximize the organization’s return to shareholders, while providing a detailed rationale for the reason you chose this strategy and stating the expected outcome(s).	Thoroughly applied the appropriate strategy (low cost, differentiation, or niche) that will maximize the organization’s return to shareholders, while providing a detailed rationale for the reason you chose this strategy and stating the expected outcome(s).
  6. Create a detailed scenario in which a merger or acquisition would be a viable strategy to implement. Consider who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success. Weight: 15%	Did not submit or incompletely created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.	Partially created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.	Satisfactorily created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.	Thoroughly created a detailed scenario in which a merger or acquisition would be a viable strategy to implement, taking into consideration who the merger or acquisition would involve, the market conditions making it a good choice, and the type of strategy that would make it a success.
  7. If you were a leader in this organization, determine the appropriate rewards that would best motivate employees toward achieving the desired strategy. Review the financial performance of the company to ensure the rewards are appropriate. Justify your selection. Weight: 10%	Did not submit or incompletely determined the appropriate rewards that would best motivate employees toward achieving the desired strategy. Did not submit or incompletely reviewed the financial performance of the company to ensure the rewards are appropriate; did not submit or incompletely justified your selection.	Partially determined the appropriate rewards that would best motivate employees toward achieving the desired strategy. Partially reviewed the financial performance of the company to ensure the rewards are appropriate; partially justified your selection.	Satisfactorily determined the appropriate rewards that would best motivate employees toward achieving the desired strategy. Satisfactorily reviewed the financial performance of the company to ensure the rewards are appropriate; satisfactorily justified your selection.	Thoroughly determined the appropriate rewards that would best motivate employees toward achieving the desired strategy. Thoroughly reviewed the financial performance of the company to ensure the rewards are appropriate; thoroughly justified your selection.
  8. Evaluate how the company’s current strategy supports or discourages ethical business behaviors (or perhaps both). Discuss how you arrived at your assessment. Weight: 10%	Did not submit or incompletely evaluated how the company’s current strategy supports or discourages ethical business behaviors (or perhaps both) and did not submit or incompletely discussed how you arrived at your assessment.	Partially evaluated how the company’s current strategy supports or discourages ethical business behaviors (or perhaps both) and partially discussed how you arrived at your assessment.	Satisfactorily evaluated how the company’s current strategy supports or discourages ethical business behaviors (or perhaps both) and satisfactorily discussed how you arrived at your assessment.	Thoroughly evaluated how the company’s current strategy supports or discourages ethical business behaviors (or perhaps both) and thoroughly discussed how you arrived at your assessment.
  9. 6 references Weight: 5%	No references provided	Does not meet the required number of references; some or all references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
  10. Clarity, writing mechanics, and formatting requirements Weight: 10%	More than 6 errors present	5-6 errors present	3-4 errors present	0-2 errors present