Read the following case to prepare for the case brief:

“Sterling Marking Products Inc.” (Course Pack)

Suggested Guidance Questions for Brief Analysis

1. As Jan D’Ailly, what would you recommend to your company? Why?
2. Are
   you satisfied with how things are going in the United States? Why is it
   appropriate to move at the speed you are proposing? Of the eight other
   countries which have approached you to date, which will you deal with
   first? Will you use the same mode for other countries as you are
   suggesting for the United Kingdom? Why?
3. To support your answers in the above questions, you should address the following:

• What criteria would you use for ranking foreign market attractiveness?
• What are some conditions supporting rapid expansion into foreign markets?
• What are the criteria for deciding between modes of involvement?
• What is the cost of establishing a branch in the UK?
• Can
  you provide a comparison of costs and revenues for the Canadian, US,
  and UK using different modes of entry (e.g., export, JV, subsidiary)?

To decide between modes of involvement use the following Microsoft Word file.

Guidelines for case briefs:

1. Briefs
   should not exceed 500 words. In addition, you can append your own
   explanatory exhibits that summarize your own analysis to support your
   position. Each exhibit you decide to include must be referred to in your
   brief with a clear explanation of the exhibit’s contribution. Although
   you must answer all questions
   provided with the case, your brief should NOT be written as a homework
   assignment (e.g. Question 1 then Answer, and so on). Rather you should
   start with an introductory paragraph where you identify the key issue(s)
   explaining why this (these) is (are) the key issue(s); then you provide
   clear recommendations or solutions to the key issue(s) supported by
   robust analysis. Remember to show alternatives you considered and why
   you may have rejected these. Case questions might be the key issue(s) or
   at minimum they direct you to the key issues(s). Use these case
   questions to help you in identifying the key issue(s) or at minimum they
   direct you to the key issue(s). Use these case questions to help you in
   identifying the key issue(s) and support your arguments.
2. An excellent brief will:
   • Identify key issues that help you answer specific case questions posted with the case and, if you choose, identified by you.
   • Explain
     and support your stated positions and the case facts by using
     concepts/theories learned from your readings, from the lectures, or from
     your own research. This is very important: Cite all sources you use to
     support your ideas.
   • Focus on clear answers supported with facts
     from the case. Make, articulate, and support assumptions as necessary.
     Don’t summarize the case and/or provide case details that do not pertain
     specifically to your answers. A case is unlikely to be focused entirely
     on the material covered in the chapters of the specific week in which
     it is assigned. Hence, you should broaden your theoretical lens to
     include all lessons studied up to this point.
   • Evaluate the financial implications of your recommendations (when appropriate to the case).
   • Be well organized. Remember that the substance of your brief should be made clear by its form.

Attachments:

Read-the-foll….docx

CaseBriefInfo….docx

Sterling-Mark….pdf