Read the case and answer the 2 question below.
Use Harvard Style References.
This is a 500 words Assignment plus references.
Look at the marking guide which will let u know what to be done.
Case study
Marketing Mexican food to Australians.
Question 1
What could Cantina have done differently to expand its market? Justify your answers.
Question 2
Discuss how the marketing mix strategies are likely to change over burritos’ product life cycle.
Marking Guide
CRITERIA
UNACCEPTABLE
UNSATISFACTORY
AVERAGE
WELL DONE
Expansion strategies
No attempt has been made to outline expansion strategies .
An inadequate attempt has been made to outline alternative expansion strategies.
There is limited discussion on alternative expansion strategies.
A comprehensive coverage of alternative expansion strategies has been undertaken.
0
1-1.5
2
3-3.5
Marketing mix strategies
There is no demonstration of understanding of the different marketing mix strategies used for each stage
 There is limited demonstration of understanding of the different marketing mix strategies used for each stage. Discussion is limited, usually to no more than one or two strategies.
While marketing mix strategies have been listed, the discussion remains patchy and lacks detail. No justification or defence is made for positions taken on the question.
A comprehensive discussion of marketing mix strategies used for each stage is undertaken accompanied by a detailed justification of the response to the question.
0
1-2
3-4
5
References.
 
No effort visible in referencing. Poor presentation.
 
Minimal effort in referencing and use of academic references. Some presentation mistakes.
 
Some form of referencing undertaken, however the style and formatting needs to be improved. Limited number of presentation mistakes.
A visible effort has been made to use the Harvard referencing style and relevant academic references have been used. No presentation mistakes.
0
0.5
1
1.5