CASE STUDY IKEA ENTERING INDIA
1) Knowing what you already know about this company, IKEA or through your Case 6 reading and considering what you have already learned about International Business Management through this class, what are your initial thoughts and reactions of a company like IKEA wanting to enter a countries’ market such as India? Do you think was a good idea? Why or why not?
2) Was there anything that caught your eyes or things that you were surprised to learn about IKEA, IKEA’s efforts to enter India’s Market, or anything else from either or both of the group efforts? Please explain.
3) Were there any other thoughts as to the problem statement, Recommended Course of Action, Implementation Plan or other areas of either or both of the group efforts that you had found through your readings? Please explain.
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