Changes in Apple Inc.
1. Identify
what you consider to be the five most significant changes in the company’s
external environment that challenge its’ original way of doing business. Examples
of external changes may include economic, social, competitive, regulatory,
technological, consumer preference, demographics, etc. Please do not describe
changes in terms of new strategies that the company is undertaking. This is
important because an environmental assessment is intended to be an examination
of what is changing in the world outside of the company — prior to the
company deciding what strategies are appropriate in adjusting to these changes.
Please include references
2 . For each
of the changes you identify recommend a preferred course of action for the
company to take and explain the reasoning that supports your recommendation.
3. For each
recommendation indicate whether the action is still within the scope of the
company’s original mission and vision – either as originally stated, or as
revised by your own insights.. If the recommendation alters the mission or
vision explain how.
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