– McEwen, W., Xiaoguang F., Zhang, C., & Burkholder, R.
(2006). Inside the mind of the Chinese consumer. Harvard BusinessReview 84(3).
(AN 19707486)

Consider the wide range of Chinese consumer expectations
along with the three areas addressed in this module: marketingresearch
components, customer satisfaction, and competitive environment. How will a
multinational corporation obtain a superior customer relationship in the
Chinese market?

Present your article analysis as a 3-page report in a Word
document formatted in APA style.