You will choose a company (not a retail company,  like Macy’s or Target) and write about:
the customer service strategy,
the customer service philosophy
and employee training programs for customer service management.
You must relate the research you find to our textbook material. 
If you think about it, all companies are selling something; however, the companies which are not strictly retail provide some interesting innovations in customer service management. 
You are required to use a minimum of THREE outside research sources and cite them in a works cited page. The paper should be a minimum of four pages but no more than seven pages (not counting the cover and works cited pages).  The term paper will be double spaced using Times New Roman 12 point font. The one caveat is that you may not choose a retail company, so you may need to do some thinking about how to choose.  Go to your own experience for some direction.