Write a 1750-2100-word analytical essay (including introductionand conclusion/excluding quoted content) comparing Advertising andPublic Relations/press releases. Begin with a captivatingintroductory paragraph, complete with a clear, concise thesisstatement/preview of major points, and end with clear, convincingconclusion. Body paragraphs should be built by completing thefollowing steps.
Step 1:
Locate a recent electronic version of a print advertisement.
Write a 700 to 900-word analysis that addresses the followingquestions in your paper.
Who is the target audience?
What is the intended effect?
Is the advertisement misleading or not—and how?
Step 2:
Locate a recent press release from an organization, business, orcorporation. Search the web site of the organization, business, orcorporation for a recently posted press release. Link titles mightinclude key words like “public relations,” “media relations,” or“news.”
Write a 700 to 900-word critique depicting the effectiveness of apress release.
Who is the target audience?
What is the intended effect?
What is the message in the press release?
Finally, in a concluding paragraph, synthesize the main differencesbetween advertising and public relations/press releases in generaland in your paper specifically. Provide in-text parentheticalcitations for paraphrased/summarized and directly quoted contentand include an APA-compliant Reference list.
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