Competitive Analysis
Written Case Report
1. Submit a written evaluation of the case “Jet Star: Qantas’ Business Level Strategy”. The APA reference style with proper in-text citation should be adopted for the written case report. The reference list must include books and journals and only credible website resources. While Answering the questions, please make sure you relate appropriate theories with your answers.
Word Limit: 2500 Words
Font: Times New Roman (Size 12)
Your case report should address the following format:
Executive Summary
Table of Contents
Introduction
(I) From the viewpoint of Qantas Airlines Limited (Qantas), use Porter’s Five Forces framework to analyse the attractiveness (profitability) of the Australian airline industry. (8 marks)
(ii) Why was Jet Star created by Qantas? Did it serve the purpose? (6 marks)
(iii) Analyse the business level strategies in operation in this case. How long do you think these will last? (8 marks)
(iv) What are the key functional efficiencies that Jet Star appears to have achieved? (8 marks)
(v) Discuss major operational challenges that Jet Star is likely to face in the near future. (8 marks)
Conclusion and Recommendations
Reference List
Please note: The missing word in the last sentence on P.5 of the case is “customer”