SI422 Assignment #2 –Exhibit 1
Cost Leadership
Differentiation
Broad Market
Narrow Market
Optional – feel free to create your own exhibits…
SI422 Assignment #2 –Exhibit 2
Optional – feel free to create your own exhibits…
price & cost per unit
Margin
priceave
Margin
Margin
Costs
Margin
Costs
costave
Margin
Costs
Costs
Costs
Firm C
ROA/ROS/ROE
Firm A
ROA/ROS/ROE
Firm B
ROA/ROS/ROE
Firm E
ROA/ROS/ROE
Firm D
ROA/ROS/ROE
Optional – feel free to create your own exhibits…
SI422 Assignment #2 – Exhibit 3
dollar per unit
4
Comment:
(In this comment box you should explain the rational for how you conducted your cost analysis, which numbers are exact, which are estimates, and how you came up with your estimates)
Margin
3
Margin
Marketing
Marketing
2
Rent
Rent
1
Labor
Labor
Raw materials
Raw materials
Firm A
Firm B