Computer Company Apple Promotion
Methods
Select a product that you might
want to purchase in the future for example an expensive television or car.
Examine the methods of online marketing versus those of traditional marketing
of that product.
1. Which website provides the
lowest price? How does this compare to the typical local retailer price?
2. Which website provides the most
information about the product, use, features, benefits, and other
differentiating information? Explain.
3. Compare the promotional methods
used online to the more traditional methods used by those same companies.
4. How has Internet buying
affected brand management and overall brand equity of a company? What impact
will this have long term on both the Internet seller as well as the brick and
mortar seller?
ScholarMatic: Explanation & Answer
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