1. (TCO A) Based on the examples in the text, if you were asked to formulate a plan for a regional drive-in restaurant chain’s efforts to use information technology to attract customers, what would be the best use of information technology from the list below? (Points : 10)
Use IT to increase supplier loyalty.
Use IT to increase operational efficiency.
Use IT to create new products and business models.
Use IT to help survive government reporting requirements.
Use IT to achieve customer intimacy.
Question 2. 2. (TCO A) Networking and telecommunications technologies, along with computer hardware, software, data management technology, and the people required to run and manage them, constitute an organization’s (Points : 10)
data management environment
networked environment
IT infrastructure
information system
Question 3. 3. (TCO B) The value chain model (Points : 10)
categorizes five related advantages for adding value to a firm’s products or services.
sees the supply chain as the primary activity for adding value.
categorizes four basic strategies a firm can use to enhance its value chain.
helps a firm identify points at which information technology can most effectively enhance its competitive position.
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Question 4. 4. (TCO C) Which common database challenge is illustrated by the text’s discussion of receiving multiple pieces of the same direct mail advertising with an identical address? (Points : 10)
Data normalization
Data accuracy
Data redundancy
Data quality
Question 5. 5. (TCO D) The Internet is based on which three key technologies? (Points : 10)
TCP/IP, HTML, and HTTP
TCP/IP, HTTP, and packet switching
Client/ computing, packet switching, and the development of communications standards for linking networks and computers
Client/server computing, packet switching, and HTTP
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