Core strategy includes the value
proposition and positioning
In five to six paragraphs, state
the core strategy which includes the value proposition and product positioning
for my product –alcohol monitoring system. A.M.S. is an electronic chip and
breathalyzer which is built into the seat belt and computer component of the
vehicle. Whether the seat belt is buckled or unbuckled, the electronic chip
will constantly monitor the alcohol level of the driver. If the electronic
device interprets the alcohol level of the driver is above the drinking and
driving level, it will not allow the vehicle to start at anytime. This product
will have two components. One will be attached to the seat belt that cannot be
removed; if the product is removed the vehicle will not start due to the signal
or lack of signal being sent to the electronic component installed in the
vehicle computer system. This product will be optional at all car dealerships.
ScholarMatic: Explanation & Answer
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