State the core strategy which includes the value proposition
and product positioning for my product –alcohol monitoring system. A.M.S. is
an electronic chip and breathalyzer which is built into the seat belt and
computer component of the vehicle.

Whether the seat belt is buckled or unbuckled, the
electronic chip will constantly monitor the alcohol level of the driver. If the
electronic device interprets the alcohol level of the driver is above the
drinking and driving level, it will not allow the vehicle to start at anytime.

This product will have two components. One will be attached
to the seat belt that cannot be removed; if the product is removed the vehicle
will not start due to the signal or lack of signal being sent to the electronic
component installed in the vehicle computer system. This product will be
optional at all car dealerships.