2 Pages
Imagine that the Houston Foodbank (HFB) has hired your team as a consultant to help the company develop and implement social initiatives to increase support from new or existing corporate sponsors.
You have decided that the best starting point will be to:
- Benchmark practices employed by well-known industry organizations;
- Use that information to help HFB develop its position regarding corporate social responsibility and;
- Ensure its marketing and environmental approaches are consistent with that position.
Select and research any well-known business organization. Some examples include, but not limited to, the following:
- Coca-Cola
Identify the following for the selected organization:
• The corporate social responsibility (CSR) values;
• Explain EACH part of the CSR model (economic, legal, ethical and philanthropic) most closely associated with their values; for the ethical part, you need to elaborate how the business organization’s code of ethics fits in with the HFB code of ethics and give specific examples.
• Determine how their CSR model would be most applicable and beneficial to HFB and explain your reasoning. You should also write a CSR statement for HFB based on the model selected.
CSR MODEL:
http://smallbusiness.chron.com/four-types-corporate-social-responsibility-54662.html
HFB CODE OF ETHICS
http://www.houstonfoodbank.org/media/6864/afp_code_of_ethics.pdf
ScholarMatic: Explanation & Answer
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